March 28, 2017
In the world of online marketing, popularity does not necessarily equate to higher sales. There are a lot of sites with increased traffic, but its visitors are not buying anything. On the other hand, there are sites with only a few visitors each month, but their sales are up to the roof. This only means that if you wish to increase your conversion rate, focus on how to convince your target audience to buy what you offer and not just to visit your website. Start by improving your website. Perhaps, it is too unattractive for people to even take a look at it for a while before leaving. They might also not find anything useful for them to read. As a result, even if they have clicked the link directing them to your site, they will still not stay there longer. A major overhaul of the site might be necessary to increase conversion rate. After all, the goal is to not just let them come and visit, but to stay up until they are convinced to buy. Check the content The content of the site should come first. Make sure everything is interesting. They must not only see the products and the descriptions of these products, but also other important things like the benefits they can get out of buying the product. They should also read information based on scientific researches to convince them even further that what you are selling is something worth buying. Perhaps, you can also throw some testimonials to let them know there are a lot of buyers out there who trust what you offer. The site must also be easy to navigate. Finding the information that they need should not be that difficult. Otherwise, they will be easily irritated and leave. Take note that human beings are generally impatient. If your site does not load fast or is too messy, they will easily search for other options. Focus on the right audience After improving the site, focus on advertising to the right people. Find out what exactly it is that your audience want in a specific product. Conduct surveys and interviews. This information will guide you in determining how to cater to the needs of the audience. The language used in the site must also be change to have the right tone that is more suitable for your target audience. Throw some interesting things on the site like promotions and discounts. Just be patient Most of all, you have to understand that whatever your strategies are, you just need to be patient. You can’t convince people to buy what you offer overnight. Even experts in SEO have to keep searching for ways to retain the loyalty of people in a particular site. Once you have found the right techniques to captivate the right audience, expect your sales to go higher. The infographic below shows some other tips to increase your conversion rate. Use the information wisely so you won’t feel frustrated that your sales remain at an all-time low.